Vatom, a leading Web3 company based in Venice, California, just announced a partnership with elrow to bring augmented reality and NFTs to future events.
Can you imagine attending an elrow event in the metaverse? That will soon be a reality following elrow’s partnership with Vatom, a Web3 platform bringing new experiences to music festivals across the world.
Elrow is a Barcelona-based brand known for its immersive, circus-inspired house and techno shows in cities like Ibiza, Las Vegas, Amsterdam, and London. They just partnered with Vatom, a Web 3.0 platform that has worked with multiple Fortune 500 companies to build virtual spaces using their metaverse technology.
The two companies debuted their first collaboration in 2022 at elrow Town Madrid.
Fans could unlock free, collectible NFTs and participate in an augmented reality (AR) egg hunt across festival grounds. Around 50,000 Vatom Smart NFTs and 500 AR eggs were distributed during the festival, with all 500 prizes being claimed within an hour of dropping.
Vatom’s futuristic Web3 platform technology will be integrated into elrow’s events in Europe and America, specifically in Ibiza, London, Amsterdam, Croatia, New York, and San Francisco.
Vatom and elrow will incorporate AR-driven games with NFTs on festival grounds redeemable for prizes, merch, and special discounts.
The NFTs will be available via Vatom’s “Wallet of Wallets” technology, a new cross-chain application that will allow for seamless interactions and transactions in the metaverse. It has been utilized successfully at Town Madrid and Sonar Festival and will be used at more events later this year. Elrow is already at the cutting edge of music and culture, and they’re set to take over the Web3 frontier with their partnership with Vatom.
“We love the idea of offering personalized experiences and awards to the most special fans of our shows through leveraging innovative technology such as Vatom’s. We’re always looking for new ways to engage fans like never before, so now having the ability to offer these next level experiences to attendees is very meaningful.”–Juan Arnau Jr., CEO and Founder of elrow